One newsletter tuned to you — not 100 sent to everyone.
Follow the brands and categories you actually care about. A 2-minute discovery flow maps what you play and what you make — then we cut through the noise and send one clean alert when something new drops. No deals. No spam. No one deciding for you.
ELEKTRON Digitakt III ● announced 2h ago EARTHQUAKER Zoar V2 ● shipping FABFILTER Pro-Q 4.1 ● major update ELEKTRON Digitakt III ● announced 2h ago EARTHQUAKER Zoar V2 ● shipping FABFILTER Pro-Q 4.1 ● major update
How it works
Three steps. Then silence — until it matters.
01 · Discover
Find your musician profile
A 2-minute discovery flow maps who you are: what you play, what you make, what your setup looks like.
02 · Follow
Pick brands & categories
EarthQuaker, Elektron, 500-series preamps, delay pedals — follow exactly what you care about. Nothing else exists for us.
03 · Relax
Never miss a release
Instant alert when your brands drop something. One calm weekly digest for the rest. Your inbox stays yours.
After onboarding · Feature 01
Your Radar — a feed you own.
Releases from your brands first, clearly labeled suggestions second. Every thumb sharpens your radar.
ElektronNewYou follow
DIGITAKT III
Digitakt III
16-track sampler · announced today · €1.049
PREORDER
Built from your follows, sharpened by your thumbs
Orange edge = a brand you follow. Suggestions are always labeled with the reason.
▲/▼ trains your radar — more of this, less of that.
Official demo videos keep the feed alive in quiet weeks.
Limited drops show urgency context ("last run sold out in 48h").
Mute any brand in one tap, right from the card.
Feature 02
Save for later — anticipation, managed.
EarthQuaker● Now shipping
Zoar V2 — Blackout
Saved 12 days ago · status changed today
ANNOUNCED → PREORDER → SHIPPING
Your wish-list follows the release lifecycle
Save any release — we watch its status for you.
Announced → Preorder → Shipping: you get pinged at every step you care about.
No price tracking, no deal pressure. This is a wish-list, not a bargain hunt.
Feature 03
One calm email. Your week in gear.
SONO RELEASEWEEK 28
YOUR WEEK IN GEAR 3 releases from your brands, 2 from your categories.
Hey Matt — quiet week for pedals, loud week for samplers.
Personal down to the subject line
The numbers are real — rendered from your radar, per person.
Your brands first, categories second, max 12 items.
Exactly one sponsor, always clearly labeled.
Instant drop-alerts separate from the weekly digest — you choose the volume.
Feature 04
Settings that feel like a mixing desk.
Instant alerts (your brands)
Weekly digest
Saved-status updates
Suggestions in feed
Dark mode
You control every channel
Frequency per channel: instant, weekly, or feed-only.
Mute or unfollow any brand — takes effect immediately.
Pause everything for a month without losing your radar.
Export or delete your data anytime (GDPR, obviously).